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About
Vision & Mission & Objectives
Programme Outcomes & Course Outcomes
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Annual Report
SEMESTER 3
Brand & IMC
EVM
LSAQ, LAQ, MCQ
OR
P&CM
PM
SCM
SDM
SPRM
Strategy
T&D
Unit-I IMC & BM
Unit-II IMC & BM
UNIT III
Introduction To Brands
Branding Challenges & Opportunities
Brand Image
Brand Elements & Associations
Brand Equity
Measurement Of Brand Equity
CBBE
Brand Positioning
Brand Hierarchy
UNIT IV
Brand Portfolio Analysis
Developing Banding Strategies
Brand_Architecture
Brand Stretching
Brand Value Chain
Global Branding
Managing Brand Equity System
UNIT-I EVM
UNIT-II EVM
UNIT-III EVM
UNIT-IV EVM
LAQ Brand & IMC
LAQ SAQ T & D HR
LAQ SM
SAQ and LAQ PCM HR
SAQ LAQ OR
SAQ SM
SAQs Brand & IMC
SPRM FM
MCQ
OR
SDM
SM
T&D HR
Brand & IMC
Unit-1 Introduction To OR
Unit-2 LPP
Unit-3 Assignment Problems
Unit-4 Transportation Problems
Performance Management System
Traditional & Modern Methods of PA
Compensation Planning
Career Management
Unit-I
Unit-II
Unit-III
Unit-IV
Unit-I
Unit-II
Unit-III
Unit-IV
UNIT I
Introduction
AIDAS Theory Of Selling
Goal_Setting & Performance Management
Responsibilities Of Sales Manager
Sales Control Process
Sales Forecasting & Methods
Sales Forecasting
Sales Management
Sales Planning
Sales Planning & Control
Functions Responsibilities of Sales Manager
UNIT II
Motivation & Compensation
Personal Selling
Sales Budget
Sales Quota
Sales Territory
Salesforce Management
Sales Organization
UNIT III
Intro To Physical Distribution
BE Young Marketers
Channel Intermediaries
Components Of Physical Dist Process
Consumer & Industrial Goods
Distibution Complete
Integrated Marekting Channels
Types Of Channels Of Distribution
UNIT IV
Lecture-1 (SCM)
Lecture-2 (Reverse Logistics)
Logistics Management
UNIT-I
UNIT-II
UNIT-III
UNIT-I
UNIT II
Lec-1&2 EXTERNAL ANALYSIS (VDJ)
Lec-3 Protfolio Analysis (VDJ)
Lec-4 BCG Matrix (VDJ)
Lec-5 GE Matrix (VDJ)
Lec-6 ADL Matrix (VDJ)
Lec-7 BSC & 7S (VDJ)
Lec-8 SBU Concept (VDJ)
UNIT III & UNIT IV
UNIT-III & UNIT-IV
Training
Training Methods
Training Evaluation
Management Development Programs